Adobe, has an opportunity to hit back at Apple. I believe Apple has clearly shown that they have no interest in working with Adobe, and that no amount of good effort on Adobe’s part will win Steve over.
I am of the opinion that Adobe should begin supporting the counter-culture following of the iPhone. Presently, there is an iPhone community that has jailbroken their phones. Applications are available for the iPhone that do not go through the iTunes store.
Perhaps it is time for a large company to come on board with this community. Adobe could do a lot, they could help facilitate a greater outlet. An app market that doesn’t require Apple. One in which the only products that are delisted are those that are actively malicious. Sure it won’t be the protected game of golf Apple’s been courting. But maybe a little rugby on the iPhone is what we want!
I am not sure whether it’d be best for Adobe to build their own store front or to partner with something like
RockYourPhone. But either option could shake the core of Apple’s world. Think of the draw such a store would have, especially if Adobe were to make Flash Player available in such a store. Adobe would simply have to put a few ads in prominent places and overnight it’d become the most installed iPhone app.
Meanwhile, Adobe’s CS5 platform could offer an alternative means to writing apps. One that us PC owners could utilize. Such could completely legitimize the jailbroken community. At the very least, I think Adobe should release the Flash Player for jailbroken iphones at this point.
It’s at least create a lot of headache for Apple. And I think Apple has no good will toward Adobe.
I believe the biggest mistake Adobe could make at this point, is NOT to escalate this into a war. To merely sit back and accept what Apple dishes is foolish. It’s like sitting at a dinner table watching everyone else get served as the host ignores you. There is no point in treating such a host as a friend anymore – cause they aren’t.
And Adobe would be foolhardy to allow themselves to be relegated to the sidelines. Simply releasing Flash Player to the jailbroken community would keep Adobe in the game. I thought their CS5 strategy was a good one, they were trying to play within the rules. But when they finally admit that they just don’t want to let you play, it’s time to start your own game.
And I think Adobe is the #1 player with the means to help free the iPhone from Apple’s totalitarian dictatorship.