Posts Tagged 'Adobe'

Adobe’s love of shotguns…

Adobe seems to have a love of shotguns, namely pointing it at itself and/or it’s users and pulling the trigger.


I’ve been pretty vocal about my dislike for the present CEO. I sold all my Adobe shares (just to make that clear).  And I really think Adobe is doing EVERYTHING it can to kill itself – which is a shame because they have a lot of good products.

So recently on Slashdot there was a discussion of Adobe’s handling of a Photoshop CS5 bug. Where Adobe’s solution is “Pay us to upgrade to CS6”

Now some might point out the fact that CS5 was released 2 years ago and CS6 is the second version since CS5 (with CS5.5 in between). But let’s consider whether that is legitimate justification.

CS5 was released in April 2010, followed by CS5.5 in April 2011. CS6 was just released this April. Let’s say you bought the top of the line “Master Chief Suite”.  The upgrade cost from CS5.5 is $550, and from CS5 – over a thousand $$$$.

But let’s say you bought Adobe CS5 suite in March 2011. You’re now on the hook for over a $1,000 just to secure your 14 month old software suite.  That’s pretty damn petty IMHO.

I already dislike how tiered Adobe’s upgrade path has become.  Essentially they’ve kept the the high upgrade price while moving to a shorter upgrade cycle. And tiering the upgrade based on the version.  But it used to be that upgrades were available to the last two cycles. And I think it should still be that way.  Instead, Adobe is trying to get $500/year, every year from it’s users.

Why this is bad?  $500/year isn’t bad if you’re an active business with a high production rate.  But it’s very bad if you’re an independent or part time user (ie: many of us with a 40 hour a week day job that DOESN’T use Adobe products) and you just want to stay in the game and stay current with Adobe technology and do the odd job here and there.   It then becomes cost prohibitive; and why is this bad? Because it means people like me will fall behind on Adobe’s technology platform and cease maintaining the skillset,  in other words, shrinking of Adobe’s developer base – and that’s a VERY BAD thing.

Adobe is becoming an extremely greedy company under it’s current leadership; and a foolish one to boot.  I’ve long advocated for the removal of Adobe’s current CEO and a replacement with someone who better understands the present digital world.

SOLUTION: Release a reduced developer edition of CS Master Suite. The developer edition requires that you sign-up as an individual programmer. It gives you a limited license. Full featured, but you can only produce personal or not-for-profit products.   Make it cheap!

This is similar to the licensing that Adobe did with giving away Flex Builder in 2009 to anyone who was unemployed.  That was a REALLY cool thing, and I give Adobe HUGE Kudos for that. 

Adobe’s Flash, although oft criticized has a tremendous amount going for it technology wise. But it’s been mis-marketed, managed, and like Coldfusion is kept from it’s potential.  I truly believe Adobe is going in a direction that will ultimately lead to it’s eventual demise/purchase within a decade’s time. Where as I believe that Adobe if it were to take advantage of certain opportunities in his playing hand could propel itself to a position of near rivalry with Apple and Microsoft.  But so far, I haven’t seen them do ANY of the right decisions they need to do for that.




Is Adobe missing a great opportunity?

Adobe, has an opportunity to hit back at Apple. I believe Apple has clearly shown that they have no interest in working with Adobe, and that no amount of good effort on Adobe’s part will win Steve over.
I am of the opinion that Adobe should begin supporting the counter-culture following of the iPhone.  Presently, there is an iPhone community that has jailbroken their phones. Applications are available for the iPhone that do not go through the iTunes store.
Perhaps it is time for a large company to come on board with this community. Adobe could do a lot, they could help facilitate a greater outlet.  An app market that doesn’t require Apple.  One in which the only products that are delisted are those that are actively malicious.  Sure it won’t be the protected game of golf Apple’s been courting.  But maybe a little rugby on the iPhone is what we want!
I am not sure whether it’d be best for Adobe to build their own store front or to partner with something like
RockYourPhone.  But either option could shake the core of Apple’s world.  Think of the draw such a store would have, especially if Adobe were to make Flash Player available in such a store.  Adobe would simply have to put a few ads in prominent places and overnight it’d become the most installed iPhone app.
Meanwhile, Adobe’s CS5 platform could offer an alternative means to writing apps. One that us PC owners could utilize.   Such could completely legitimize the jailbroken community. At the very least, I think Adobe should release the Flash Player for jailbroken iphones at this point.
It’s at least create a lot of headache for Apple.  And I think Apple has no good will toward Adobe.
I believe the biggest mistake Adobe could make at this point, is NOT to escalate this into a war. To merely sit back and accept what Apple dishes is foolish.  It’s like sitting at a dinner table watching everyone else get served as the host ignores you.  There is no point in treating such a host as a friend anymore – cause they aren’t.
And Adobe would be foolhardy to allow themselves to be relegated to the sidelines.  Simply releasing Flash Player to the jailbroken community would keep Adobe in the game. I thought their CS5 strategy was a good one, they were trying to play within the rules. But when they finally admit that they just don’t want to let you play, it’s time to start your own game.
And I think Adobe is the #1 player with the means to help free the iPhone from Apple’s totalitarian dictatorship.

Unemployed? How about a free Flex Builder license?

Adobe is offering for a limited time a personal license for Flex Builder for those that have fallen on hard times (ie: unemployed).  The license is intended to be for learning only, and no production, but I am fine with that.  When the time for production arrives, the $$$ for a license should shortly follow.

First off, I have to say a heartfelt thank you to Adobe. Adobe you rawk!

Being one who is currently unemployed, and wanting to further my skills. I found myself getting concerned with the upcoming expiration of my trial edition of Flex Builder.  This just eliminated one significant area of stress.

Adobe Online Office Productivity Suite – Beta

Adobe’s Online Office Productivity Suite:

Photoshop Express (Photo Editor)

Buzzword (Word Processor)

Sliderocket (Presentation Software)

idubee (Spreadsheet)

Blist (Spreadsheet)

A lot of these are still betas, some much rougher than others…

NOTE – Just to clarify, Adobe hasn’t acquired Blist or Sliderocket. But they don’t need too… their technology is beginning to provide almost a full online ‘light office productivity’ platform.

May 2018
« Dec    

Awesome Developer Conferences

Nxtbook MediaFormer Employer - Great Company

The Saj... "Dark Lord of the SWF"